This year, we’re doing things differently.
Instead of chasing the chaos of Black Friday, we’re choosing impact.
Introducing: Green Friday.
We’ve partnered with TREE FOR THE FUTURE to make giving back simple.
From November 21st to December 7th, we will plant a tree for every item purchased.
So if you buy 1 item that's 1 tree planted. 5 items? that's 5 trees. 100 items? You get the idea.
So, whether you pick up something from our new Earth Research Co Collection, or something from our holiday sale, you’re helping restore the planet.
And if you want to go even further, you can carbon-offset your order, giving the planet a little extra breath. Because trees are the lungs of our world, and this season, we’re helping the Earth breathe easier.
So if you’re joining our recent park clean-up event, or you’re simply ready to make a difference, join us for Green Friday, follow our daily green challenges and help us seek comfort for the planet.
Visit seekdiscomfort.com to see the impact you’re making and together, let’s turn Black Friday green, one tree at a time.
Every Purchase, a Seed for Change
Impact made easy: Your Green Friday purchase is an act of restoration. For every piece of item acquired, we plant a tree through Trees For The Future, directly contributing to environmental regeneration and community support.
Carbon Offset Option: And if you want to go even further, you can carbon-offset your order, giving the planet a little extra breath, maximizing your positive impact.
Transparency & Traceability: Follow @seek.discomfort on social media to see the impact you’re making as you shop. Track our collective community impact on our dedicated 'Our Impact' page, where you'll see trees planted and projects supported.
Your Outdoor Lifestyle Connection: Every jacket, t-shirt, or accessory you wear to explore nature now also helps protect it. Your gear, which takes you to trails and mountains, now helps reforest lands and support the families who depend on them. This revolutionizes the concept of a "product": it's not just an item, but a vehicle for environmental change.
Why Green Friday Matters Now More Than Ever
Trees are the lungs of our world, and this season, we’re helping the Earth breathe easier.
Global scientific consensus, highlighted by the IPCC, reveals an unprecedented 1.1°C warming, accelerating extreme weather events. Deforestation contributes to approximately 10% of global carbon emissions, with an area the size of Portugal lost annually. Green Friday transforms consumption into a direct investment in planetary health, aligning with our brand's deep connection to the outdoors.
Trees are critical for climate mitigation and ecosystem restoration. A single hectare of mature forest absorbs over 6 tons of CO2 annually. They regulate climate, host 80% of terrestrial species, ensure water health, prevent erosion, and support food security through agroforestry.
Green Friday challenges the model of fleeting consumption, advocating for a lasting environmental and social legacy. We don't just sell products; we offer a path to cultivate impact. Our commitment is rooted in concrete facts and a critical understanding of environmental challenges, reflected in our choice of partners and production methods.
Our Sustainable Pledge: Partnering for a Better Planet
Our commitment to a greener future is both global and local. It extends from the positive impact your purchases make worldwide to the very clothes you wear on your adventures.
We've partnered with Trees For The Future (TREES), a globally recognized organization, to ensure every single item you purchase directly contributes to planting trees and transforming lives in communities most affected by climate change. Their innovative Forest Garden Approach doesn't just plant trees; it builds sustainable livelihoods and restores degraded lands.
Furthermore, our dedication to sustainability is woven into the very fabric of our apparel. We meticulously choose manufacturing partners who uphold the highest standards for eco-conscious materials, resource-efficient production, and ethical labor practices. Every garment is crafted with conscience.
Dive deeper into our partnerships and production standards, and see the full scope of our commitment on our dedicated Our Impact Page.
Join the Green Friday Movement: Beyond the Cart
Daily Green Challenges: Live Sustainability in Action!
Green Friday extends beyond your purchase. It's an invitation to embed sustainability into your daily life and outdoor adventures. Join us in our daily challenges to inspire and be inspired:
- #PloggingAdventure: Combine your run or hike with litter collection.
- #ZeroWasteExplore: Share tips for reducing waste during outdoor excursions.
- #LocalNatureConnect: Visit and appreciate a local park or green space.
- #GreenGearCare: Show how you maintain and extend the life of your outdoor equipment.
- #PlantPowerPlate: Share a sustainable, plant-based meal you've prepared.
- #EducateAndShare: Share an interesting fact about trees or Trees For The Future.
Use our main campaign hashtag to share your actions and inspire our community.
Community & Local Action:
Whether you'll join us at our Nature in Mind park clean-up event or you’re simply ready to make a difference, join us for Green Friday. Our commitment to nature is continuous, and this campaign invites everyone to be agents of change.
Education & Awareness:
Find additional resources on Our Impact page, including direct links to Trees For The Future's inspiring work. Learn about agroforestry and how to integrate Green Friday values into every aspect of your life
This season, let's redefine what it means to shop.
Let's turn Black Friday green, one tree at a time.
FAQ
How long until my tree is planted after purchase?
While our commitment to plant is immediate, actual tree planting depends on Trees For the Future' seasonal planting schedules and the specific needs of their project sites.
Where are the trees planted?
Trees are planted in partner communities across Sub-Saharan Africa, where Trees For The Future implements its Forest Garden Approach.
How does Trees For The Future ensure tree survival?
Trees For The Future invests in a comprehensive 4-year training program for farmers, covering sustainable and regenerative agroforestry techniques to ensure trees not only survive but thrive, contributing to ecosystem and community health.
Can I track the campaign's impact?
Yes, we will be sharing the impact of our Green Friday through our social at @seek.discomfort, and you can track our collective impact on our dedicated 'Our Impact' page at seekdiscomfort.com once the donation happens.
What is agroforestry and why is it important?
Agroforestry is an innovative land-use system integrating trees and shrubs with crops and/or livestock. It's crucial for restoring soil, boosting biodiversity, and ensuring food and economic security for communities, creating a virtuous cycle of sustainability.
How sustainable are Seek Discomfort's products?
Seek Discomfort partners only with trusted industry leaders who share our commitment to responsible manufacturing. We use eco-conscious materials like organic cotton, recycled polyester, and recycled cotton, while our factories employ water-efficient processes, renewable energy, and near-zero-waste systems. All production takes place in WRAP or Sedex–certified facilities, guaranteeing ethical labor standards, fair wages, and safe working conditions. We also rely on low-impact, OEKO-TEX–certified dyes, ensuring every piece is made with respect for both people and the planet.
READY TO SHIP
Ready to ship items will be packed and sent within a few business days.
PRE-ORDERS
Some pieces are made-to-order to help us offer these once-a-year prices and reduce waste.
Please allow up to 30 days for delivery.
COMBINED ORDERS
Please note: All items in an order will ship together. If you'd like to receive ready-to-ship items sooner,
we recommend placing a separate order from any pre-order itemss
SHIPPING
All orders will be shipped with premium FedEx service, fully tracked from our new California warehouse to your door.
OUR PROMISE
After unexpected issues last year, we’ve partnered with trusted new teams to handle all printing, packing, and shipping, ensuring your order arrives as quickly and smoothly as possible.
CUSTOMER SUPPORT
We’ve launched a brand new Help Center to make sure you’re supported every step of the way, from order updates to shipping questions.
Hey, if you arrived all the way here:
Thank you for caring ;)