Thank you for growing up with us
After eight years, we're bringing this chapter of Seek Discomfort to an end. Before we do, we want to tell you why, and say thank you for everything you helped us build.
Why we're closing this chapter
In 2018, we were a group of friends in our twenties with no idea how to run a clothing company. We just knew how much two words had changed our lives. So we threw a fashion show in our backyard, and that was the beginning of Seek Discomfort.
What came next, we never expected. Strangers spotted those words on each other's hoodies and said hello. Some of those conversations became friendships, and some became marriages. Something we made in our backyard was helping people find each other on the other side of the world.
Our dreams have evolved since then. Our lives spread out, our videos asked more of us, and a clothing company needs people who wake up excited to run a clothing company. We have to be honest: that isn't where our passion is anymore. Tommy and the team gave this year everything they had, and we're deeply grateful. As founders, the direction of the company is our responsibility.
So we're winding down the clothing business as it exists today, selling through what we have left, and giving ourselves room to think about what Seek Discomfort becomes next. We still believe deeply in this message.
To everyone who ever wore those words, or walked up to a stranger because you recognized them: thank you. You gave us eight years we could never have created on our own.
With love,
Tommy, Ammar, Thomas, Staffan and the Seek Gang
What Seek meant to you
Seek has been active for over 8 years, to almost 300k seekers around the world in over 155 countries and regions, to remind you that the best things in life are waiting just outside your comfort zone. We'd love for that reminder to keep going long after the last order ships, and you're the ones who carry it.
Tell us what Seek meant to you. A story, a thank-you, a photo from somewhere those two words took you, a video or a voice note. Then read what others have shared.
The last collection of this chapter.
If there's a piece you've been meaning to get, or someone you'd love to share this message with, now is the time. We will be running a Black Friday Campaign so customers can get their products more afforably and with perks, but it will be limited to the avaialable inventory.
There isn't another drop coming after this, and we don't have a date or a plan for clothing to return. If you want to get your Seek Discomfort products, this is the time.
the best of seek
What Seek Discomfort becomes next.
We still believe deeply in this message, and we're committed to finding new ways for it to reach people. We don't yet know what form that will take. It could be experiences that bring this community together, books, films, or something we haven't imagined yet.
If you're a builder, a creative, or an entrepreneur with a clear vision for what Seek Discomfort could become, we'd love to hear it. Tell us what you imagine, why it matters to this community, and what you'd bring to building it together.
We'll read every message. We may not be able to reply to everyone.
FAQ
Is Seek Discomfort closing?
We're winding down the clothing business as it exists today. The store stays open while we sell through our remaining stock, until January 2027. We still believe in the message and are exploring what comes next.
Will you restock or bring clothing back?
No. There are no restocks, and we don't have a date or a plan for clothing to return. Everything is first come, first served.
Will my order still ship?
Yes. Every order will be fulfilled. For delivery before the holidays, order by December 16th in the US and December 15th in Europe.
Can I return or exchange something?
Our return policy hasn't changed: 30 days from delivery. Because we're not restocking, exchanges depend on what's left. If your size is gone, we'll refund you instead.
I have a gift card. Can I still use it?
Yes. Your gift card works on everything in the store, including the final offer. Please use it before December 31st. We've stopped selling new gift cards.
When does the Yes Theory Atlas ship?
In-stock copies ship right away. Pre-ordered copies ship in Early December. Copies are limited.
I'm in Europe. Where do I order?
Order from eu.seekdiscomfort.com so your order ships from our European warehouse, with no import duties. It stays open until February 2027.
How do I reach support?
Our support team is here until April 2027 at info@seekdiscomfort.com. We'll help with every order, return and question until the last one is resolved
What happens to the community: Instagram, Discord, run clubs?
We can't tell, but we wish for all community led initiatives to continue to keep the message alive. The reminder that the best things in life are outside of your comfort zones.
I have an idea for what Seek Discomfort could become.
We'd love to hear it: thenextchapter@seekdiscomfort.com.
And somewhere, tomorrow, someone will put on a Seek Discomfort hoodie they've had for years. Someone else will recognize it. Maybe they'll say hello.
Thank you for growing up with us. We love you.
Seek Discomfort. The best is yet to come.
