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The Truth Behind Ammar

There’s a story behind every person.

There’s love, pain, suffering, hope, loss.

The whole spectrum of the human experience.

To learn and listen to the full stories of other humans is what creates change.

It’s what creates understanding.

I feel so blessed to have a platform where my friends and I can share some of these stories to help create a more empathetic and connected world.

And today, there’s one that’s come out that is extraordinarily special to me. 

After five months of hard work, we’ve released Free Child, our first ever short film.

You can click the link above to watch it.

It’s Ammar’s life story told through Google Search.

I truly believe it’s one of the best pieces we’ve ever put out.

In it, you’ll understand the full scope of his experience.

How he came from a small town on the outskirts of Cairo to leading a movement of love over fear.

I’m in awe of the man he’s become.

I’m so grateful that I live in a time when someone like him can share his story with millions of people with one click of a button.

That it can inspire a kid from a small town who feels that their dreams are bigger than their situation.

That it can give them a spark. 

A shake up. 

A reminder that they are a free child and that they were meant to soar.

Enjoy the film :) 

Love you,


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